40 years, we continue
When Vangelis Gerovassiliou planted the once-forgotten Malagousia, alongside a little Assyrtiko and Chardonnay, in his homeland of Epanomi, all he wanted was to take the first step towards creating a wine that truly expressed who he was.
Forty years after the first harvest and the first bottling, Ktima Gerovassiliou is not celebrating a beginning. It is celebrating a continuation.
Because, as its anniversary campaign reminds us, nothing began from nothing. Before the Estate was established, there was a land with a rich winemaking tradition, nature moving at its own pace, and a wine culture passed down from generation to generation.
When the Estate’s first wine was bottled in 1986, this story was not just beginning.
It was finding a new way to continue.
This very idea of continuity lies at the heart of the Estate’s 40th anniversary.
From the revival of Malagousia and the ongoing care of the vineyard to the Wine Museum, its rare collection of over 2,600 corkscrews dating back to the 18th century, the exceptional works of art by renowned artists that are an integral part of the Estate, to its dedication to gastronomy and hospitality, Ktima Gerovassiliou approaches everything it inherits not as something static, to be merely preserved, but as something alive. An act of continuity that must evolve.
Acts of Continuity
The anniversary celebrations symbolically begin on World Wine Tourism Day with “Acts of Continuity”: a programme of encounters, events and experiences that broadens the concept of continuity beyond wine, and expresses it through all elements of wine culture.
The land, art, taste and tradition become four different ways of exploring the same question:
How do we keep something worth preserving alive, while allowing it to continue evolving?
- Continuity in the Land hosts Dr. Jeffrey Lansdale, President of the American Farm School in Thessaloniki, for a conversation about water, soil, sustainability and, above all, the education of those who will be entrusted with caring for the land in the future.
- In Continuity in Taste, Kostas Spiliadis, chef, founder of the world-renowned Estiatorio Milos and international ambassador of Greek gastronomy, explores how taste carries the culinary identity of a people.
- Meanwhile, art and tradition find their own expressions of continuity through a live artistic performance by graffiti and visual artist Ap.Set and the music of Kadinelia.
As Ktima Gerovassiliou marks its 40th anniversary, it looks not only back at what has been achieved, but, more importantly, ahead to everything that is still possible. To the people who inherit something, care for it and, in time, pass it on to those who follow.
Perhaps, after all, this is what Ktima Gerovassiliou has been doing for the past forty years.
It has never been just about wine.
It has always been about the art of continuity.
